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  FOR IMMEDIATE RELEASE Costa Vida Celebrates Five Years by Inviting Customers to Go Big with a $5 Big 
SALT LAKE CITY, May 29, 2008 – Known for its Baja-inspired, made-from-scratch meals, Costa Vida is celebrating its fifth anniversary by offering its signature Big Kahuna Burrito for only five dollars. A favorite of Costa Vida customers, the Big Kahuna Burrito is offered with hand-crafted tortillas and filled with cilantro lime rice, cheese, black or pinto beans plus a choice of sweet pork, shredded chicken and either hot, medium, mild or mango sauce. For an extra 99 cents, customers can choose to smother the Big Kahuna with one of Cost Vida’s flavorful enchilada sauces and extra cheese. “We’re extremely proud of this accomplishment and want to celebrate with our customers,” said Nathan Gardner, CEO of Costa Vida. “Nothing compares to a meal made with fresh, all-natural ingredients prepared from scratch each day. Customers have responded by making Costa Vida one of the fastest growing and most exciting restaurants franchises in the nation.” Bucking the trend of bland and boring dining experiences, Costa Vida offers a Baja-inspired menu and atmosphere designed to leave you energized, inspired and satisfied. In addition to a variety of dine-in options, Costa Vida also offers many catering and TO GO options. “If you haven’t already experienced Costa Vida, now’s the time. With our popular Big Kahuna burrito for just five dollars, it’s a great value for an exceptional meal,” said Gardner. Costa Vida takes freshness seriously. Every component of every meal—tortillas, salsas, slow-simmered meats, and sauces—is made fresh in each restaurant daily. “Other places say they serve fresh ingredients, but at Costa Vida, we take freshness to a higher level,” said Costa Vida Executive Chef David Prows. “For example, every day jalapeños are roasted, sweet pork is braised, and a mountain of fresh vegetables are diced. We never compromise.” Costa Vida’s first restaurant was opened in Layton, Utah, at 768 West 1425 North, in June 2003. The Costa Vida $5 Big Kahuna Burrito is a limited time offer, available during the month of June, 2008. ABOUT COSTA VIDA Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle of the Baja Peninsula. Costa Vida’s food is created every day from scratch using only hand-selected, quality ingredients. The menu offers a variety of made-to-order items such as tacos, burritos, enchiladas, salads and deserts. As a growing and successful brand, Costa Vida also offers exciting and fun franchise business opportunities. For more information, visit www.costavida.net. CONTACT Brad Rutledge Nathan Gardner |
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