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  FOR IMMEDIATE RELEASE Costa Vida’s Longboards Ice Cream Bars Now Available in Grocery Stores 
SALT LAKE CITY, July 23, 2008 – July is National Ice Cream Month, so there’s no better time to try Utah’s own Longboards ice cream bars. Costa Vida, the Baja-inspired restaurant, is now offering its famed Longboards ice cream bars at Albertson’s, Associated Foods grocery stores (Harmon’s, Macy’s and Dan’s) as well as the Murray Costco store. Available flavors include chocolate, cookies and cream, strawberry and mango. Longboards ice cream bars are not your typical frozen treat. These high-quality bars use local ingredients and are packaged and manufactured here in Utah. Staying true to Costa Vida’s over-the-top commitment to quality and freshness, Longboard ice cream combine rich ingredients and fresh fruit purees to create mouthwatering flavors. “We made a conscious decision to use local ingredients and distributors to support Utah businesses and bring the best-tasting ice cream to our customers,” said Mike Stebinger, President of Longboards Ice Cream. “By using premium ingredients, Longboards ice cream bars taste like a milkshake on a stick—thick, decadent and second to none.” By offering Longboards ice cream bars in its restaurants and at select grocery stores, Costa Vida is helping Utahans experience how commitment to quality ingredients provides an unbeatable ice cream product. "Costa Vida is known for its unwillingness to compromise on freshness, quality and flavor,” said Nathan Gardner, CEO of Costa Vida restaurants. “Longboards ice cream bars meet the high rigors of Costa Vida standards and now they are widely available for everyone to experience." Longboards Ice Cream is inspired by the classic surfboard that is handcrafted with extreme care and reverence for the sport. Each Longboards product is created with the same passion and each flavor has been tested and refined to ensure each Longboard tastes as good as the original. "We strongly believe in our brand’s lifestyle message and want our customers to be as passionate about living and experiencing life as they are about our Longboards ice cream bars,” said Stebinger. “Once people try the Longboards, they’ll immediately see how using premium ingredients make the best ice cream bars in Utah." ABOUT COSTA VIDA Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle of the Baja Peninsula. Costa Vida’s food is created every day from scratch using only hand-selected, quality ingredients. The menu offers a variety of made-to-order items such as tacos, burritos, enchiladas, salads and deserts. As a growing and successful brand, Costa Vida also offers exciting and fun franchise business opportunities. For more information, visit www.costavida.net. CONTACT Andrea Bingham Nathan Gardner |
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